Smart marketers constantly tinker with their segmentation strategy, working tediously to ensure that the right message is reaching the right people at the right time. With the rise of so many platforms across the vast social media landscape, this has never been more important—or more...
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There's no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries....
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In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one....
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From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next....
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Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will have to monitor postings on social media platforms diligently....
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Pinterest combines the beauty of flipping through a glossy magazine with the instant gratification of a Google search, which could be a game-changer for marketers who are looking for new ways to reach people online....
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It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena....
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When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand marketing. Onboardly has created an infographic entitled “Keep Your Marketing Efforts Afloat with Demand Marketing”, giving you an insiders...
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Social Media is now part of almost every decent marketing strategy, that is a fact. And social media are here to stay as their userbase keeps on growing year after year (+68% in 2015). So it has become crucial for marketers to understand and leverage...
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Everyone seems to agree that photos drive the most engagement on Facebook. Well this is 100% correct! In fact, photo uploads receive 84% more link clicks than text and link posts, and 104% more comments than the average post....
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