LADIES & GENTLEMEN,
Reading this article probably means that you are interested in creating & developing a powerful web presence for your business or organization.
WELL YOU CAME TO THE RIGHT PLACE!
We will review and discuss the most important aspects of a successful website from the ground up or modifying and optimizing an existing project. We will cover various topics such as design, look and feel, navigation, content management platforms and of course GOOGLE optimizations and MARKETING.
IT’S ALL ABOUT THE BOTTOM LINE!
Security, performance and a detailed analytics and conversion techniques will be covered as well before the new site goes live on a preferred hosting plan.
1. Design & Layout
A VISUAL CANDY AND A PRIME SALES POINT
Of course one of the primary aspects of a successfull professional website is the look and feel, advanced design elements along with a professional clean layout. In other words visual candy and a critical sales point.
Designs will vary based on industry and the nature of the business. Anything from minimalistic, clean, corporate to modern rich with a vivid visual concept enhanced with animations, videos and many other visual effects.
Future site concept must incorporate a seamless easy to use navigation system, not to confuse the end-user. Structure might be a ONE PAGE SCROLL (intro pages, landing pages) along with an array of separate independent pages including custom portfolios, galleries and blog posts. Perfect design should brand identity (LOGO) and match corporate colors.
Los Angeles Based WebWorks Agency is a leading web design firm established in 2000. With over 21 years of experience working with both high-profile and small business clientele we strive to provide very unique yet visual and modern design concepts in various fields and niches such as commercial, law, construction, entertainment, real estate, modeling, fashion, jewelry, automotive, aerospace, educational, social, art & photography, post production, electrical, chemical, nuclear and many others.
Our team consists of 22 professionals including coders, programmers, developers, designers, marketing specialists and of course strict quality control. We can execute a project of any complexity fast & efficiently.
We are proud to work with high-end clients such as Soraa Laser (European Devision of BMW), Hulu, Remax, Lighting Solutions, Ferrari, NEXT Modeling Agency, NYFA New York Film Academy, LA Film School, Solomon Films, Lionsgate, City of Santa Monica, YES Public Relations, AMGEN just to name a few.
WE ARE ALL ABOUT KEEPING UP REPUTATION AND BOTTOM LINE!
2. Mobile Responsive
A MUST FOR A HIGH GOOGLE RANKING IN 2021!
Mobile Responsiveness is a key factor and a must have for any given up to date website to achieve success in a ranking world. Per Google statistics, around 60% of traffic is coming from mobile devices, tablet & desktop markets share the remaining 40%. So keep that in mind.
Technology offering such responsiveness is called Bootstrap. It can operate in an auto mode BUT might break site renderings on various devices. Our team of developers will fine-tune Bootstrap to support any possible device out there including Android, iOS, FireOS, MAC, PC, Linux.
New site will support and scale to various screen resolutions anywhere from 720/1080p all the way to Retina 4K & 5K seamlessly. Google will punish your domain rank if Bootstrap functionality and optimizations are not properly configured.
3. Site Management
MANAGE YOUR NEW WEBSITE WITH EASE
Another quite important aspect of a successful website is the ability to easily manage the site content, copy and design elements. End-user should be able to perform changes of any complexity easily, without coding or the need for technical knowledge. End-user should be able to perform such changes regardless of the platform ex Mac, PC, Tablet, Smart Phone.
There are various custom platforms called CMS aka Content Management Systems. Advanced WordPress, Drupal and Magento are a good examples of such systems based on the security and popularity. Proper platform will be chosen based on the type of the project.
We use additional tools such as Visual Composer and Elementor. These will allow seamless drag and drop editing capabilities of any elements of the website.
Los Angeles Based WebWorks Agency has tremendous experience working with just about any CMS on the market. All CMS instances are customized and modified to increase the security and functionality of the future site.
This is probably the most popular and reliable CMS on the market, trusted by both small businesses and mid-size corporations. Extremely easy to manage, extend and proceed with custom development if required. A definite winner both in deployment, flexibility & security.
Great super secure CMS usually preferred and a requirement of mid to large corporations. It’s not as easy to manage as WordPress and might be an overkill for small projects. Mild technical knowledge might be required.
This is another good example of a great secure CMS. Mostly designed to handle large E-Commerce projects and giga stores. This requires mild technical knowledge to manage. Can handle up to 250,000 products.
4. Site Marketing
A CRITICAL ASPECT OF A SUCCESSFUL WEBSITE
Even the best looking performance optimized website is ineffective and does not provide conversions if not fine-tuned with proper ON-SITE SEO techniques along with Google Guidelines (276 of the to be exact) per 2021 standards. All elements such as the code itself, CSS, H and ALT tags, image names and descriptions including Geotagging and Google schema integration need to be fine-tuned to achieve maximum ranking efficiency.
OFF-SITE ORGANIC SEO
Off-Site SEO is a critical organic ranking factor. It’s fully dependent on the quality of hand written content, backlink infrastructure, both internal and external. DA (Domain Authority) requires a combination of both diversity, no follow and do follow backlinks. DA also depends on domain age and ongoing traffic to site. CF (Citation Flow) is fully dependent on the quality of hand written copy and content.
Optimized Google AdWords paid campaign will initiate fast traffic engagement and will skyrocket site indexing and rankings immediately upon launch.
Guest blog posts, Cross-Linking, PBN (High Authority Private Blog Networks) and Active Directory submissions will improve the website rankings dramatically.
LA Based WebWorks Agency has unique knowledge and expertise when it comes to website marketing! A properly executed marketing campaign is a must for site success in rankings and Sales/Conversions. Our team is way ahead of the competition and can achieve BOTTOM LINE results quickly and efficiently.
WebWorks will optimize all code and site elements strictly per 276 ranking factors and Google Guidelines as of 2021.
OFF-SITE ORGANIC SEO
WebWorks will optimize site content per competitors detailed analysis and will establish a proper backlink structure to improve both DA and CF ranking factors. This will bring immediate traffic to the site organically. Many other Off-Site SEO techniques will also be implemented.
Google AdWords will be properly setup and tested for immediate traffic intake, also skyrocketing the organic rankings and site indexing.
OTHER SEO TECHNIQUES
High Authority Backlinks and Reference Links will further improve domain authority and organic traffic. Guest Blog Posts, PBN and Active Directory submissions will drastically improve rankings and positions on Google.
YOU ARE IN GOOD HANDS WITH WEBWORKS!
Search engine optimization or SEO – the art and science of tuning your site so that search engines bring up your site at the top of the results. WEBWORKS delivers outstanding site exposure for your business based on latest GOOGLE algorithms and guidelines in 2021!
HOW TO PROPERLY SELL YOUR PRODUCTS OR SERVICES ONLINE
E-Commerce became a huge niche in the past few years allowing the site to sell both physical or virtual products & services directly from the website. An advanced E-Commerce platform should incorporate such functionality as categorized product catalogs, landing page with featured products and specials, seamless shopping cart and checkout experience. Custom currency, taxation and shipping modules including an advanced coupon system is a must.
PAYMENTS & CHECKOUT
Checkout should support various payment methods such as Stripe, Square, PayPal , Amazon Checkout, custom merchant services and others. The system will track all users and purchases through a custom database. The system shall remember existing customers via a custom login interface that will reflect order status, customer info along with order history.
LA Based WebWorks Agency has an enormous experience in E-Commerce with more than 800+ successful websites produced. We can handle projects of any level: from tiny custom shops to distribution grade 50,000+ products GIGA STORES. We customize CMS and Visual Composer tools to be fully integrated with e-commerce engine. That makes it a snap to work with products and categories, adjust pricing, discounts and product variants (SKU will auto generate based on product variant).
The system incorporates an advanced dashboard to track orders, inventory and customers with detailed customizable reports. Dashboard can be accessed from any possible platform including MAC or PC and iOS or Android dedicated app.
This is the most popular and secure E-Commerce platform up to date. We have a huge variety of options and functionality elements available at your desposal. The advanced ordering and reporting system also supports tablets and mobile devices of any type. Custom module development and integrations are possible for any given task.
This super secure E-Commerce CMS is mostly designed to handle GIGA STORES with up to 250,000 product variants. A choice for large businesses and B2B manufacturers. Requires mild technical and coding skills to properly manage the platform.
5. Custom Development
CUSTOM DEVELOPED MODULES FOR ANY REQUIRED TASK
Many specialty oriented projects might require custom development and coding such as plug-ins, widgets, CSS Cascade Style Sheets, form triggers, custom database driven modules and more.
Various modules can be integrated into the website. Examples include 3D (UNITY), AR Augmented Reality, VR Virtual Reality and Cross Platform functionality.
LOGIN TO DOWNLOAD OR ACCESS RESOURCES
User must register or login to access certain areas of the site or direct download. One time payment or recurring payment are both options.
RESERVATION & BOOKINGS
A powerful solution for hotels, restaurants, transportation, appointments, online meetings etc. Most systems are dynamic calendar interfaces that will react based on slot availability. E-Commerce can be integrated on top of the booking system to accept payments and confirm reservation.
LMS LEARN MANAGEMENT SYSTEM
An advanced interface for a rich and interactive online learning experience. It supports custom posts as chapters and lessons. All courses support a multi-level quiz system. System will auto generate a certificate upon chapter or program completion. CSS is fully customizable to match the site design & layout.
BIDDING & ONLINE AUCTIONS
A very powerful system (Similar to EBAY) to create , manage and launch fully blown online auctions. Can be per item or per product lot. Advanced scheduling systems allows you to schedule when the auction will launch, duration, minimum bid or BUY NOW option. All bidders will be notified when higher bid is received. E-Commerce system will then handle the payment from the winner of the auction. More than 100 custom options and tunings are available at your disposal.
WebWorks coordinated team of coders and developers will ensure that any simple or complex project will be completed to its top standards. There’s no job too big or too small for us.
Projects may vary from custom dynamic forms, interactive HTML5 based visual infographics, animation, 3D integration, custom dashboards and interfaces, LMS (Learn Management System), advanced video podcasts and social platform capabilities, etc
Custom CSS style sheets will be built for newly developed modules to match the main site design and allow seamless integration. Strict quality control and testing will be performed before the module goes live.
WP RESTRICT LOGIN
6. Local Search
LOCAL SEARCH SEO IS A MUST FOR ANY LOCAL BUSINESS
Local search is a critical standpoint to any local retail or service oriented business. Most local shops are not interested in nationwide coverage and prefer a local clientele, lets say within a 50 mile radius of the business location. Such radius should easily cover all of LA county and more.
Since we are limiting the coverage area we cut down on unneeded competition that will be ignored is a local search query.
TOP 4 LOCAL SEARCH RESOURCES (DESKTOP/MOBILE)
There are 4 most popular local search platforms such as Google Maps, Apple Maps, YELP and Yahoo/Bing Local. Every single one of the above platforms should be highly optimized to provide satisfactory results in a local search.
Los Angeles WebWorks Agency will deliver outstanding results in local search rankings regardless of the niche of the business. Our highly experienced marketing team along with precise platform guidelines will get the job done!
Each platform will be fine-tuned based on a detailed competitors review and other analytical data. The signals and obtained traffic from local search will be directly passed on to the new website via OpenGraph technology drastically improving site DA (Domain Authority) and vice versa – the website will pass organic ranking juice back to local search engines.
About 60% of local traffic comes from mobile devices natively (iOS and Android). The remaining 40% is traffic from desktop machines & tablets. Local Search is an absolute must key factor to a successful local retail/services operation.
7. Social Signals & RSS
SOCIAL ENGAGEMENT IS A HUGE ORGANIC RANKING FACTOR
Believe it or not Social Signals is a 30% organic ranking factor for the new linked site per Google Rank Brain real-time algorithm. It is achieved by properly integrating Open Graph technology (Originally developed by Facebook) to both the website and social platforms
SOCIAL SIGNALS & RSS FEED AUTOMATION
Some examples of Social Posts might include page posts, product posts, portfolio posts and of course blog posts. These posts can be automatically posted all over social media platforms via custom RSS feed scripts. It will grab a newly added content and automatically distribute to all social networks instantly.
You can surely trust WebWorks Marketing Team with their expertise in Social Marketing. As mentioned earlier, Social Signals is the user engagement through various social networks. Engagement passes ranking juice directly to the website via properly tuned Open Graph Technology.
There are many social platforms exist but the strongest and the most popular ones are the following: Facebook, Twitter, Instagram, YouTube, Pinterest and Linked In. Social engagement happens when a visitor likes, shares, tweets, pins and of course comments on a shared post (comments is the strongest social signal).
A proper social media campaign has to be highly fine-tuned and optimized for various factors such as demographics, age, location, peak visitor times, cookies just to name a few. We need to target only the users who are interested in products or services your business provide. Paid ADS advertisement can be used to target an initial group before the organic engagement will kick in.
8. Newsletter Tools
MARKETING FOR BIG IDEAS
Newsletter tools is a very important factor of a successful marketing campaign for the new site. Tools might include targeted email marketing, social ads, postcards etc. You can initiate a conversion or sale by implementing ads or pop ups on the site including special offers and or discounts if the user will opt in to a newsletter just by providing name and the email address (Fully customizable)
MAILCHIMP AND OTHER TOOLS
Mailchimp is the most popular and trusted newsletter solution on the market. It is also FREE for a since domain if not sending more than 12,000 emails a month. Can be easily integrated to the new website via WP Plug-in. Mailchimp has an independent dashboard for reports and analytics. You can setup multiple email campaigns based on the customer type and the content of the newsletter. Immediate statistics will be available when the email blast has finished including users signed up, opt out, marked as spam and read unread status. You can easily import existing clients database to Mailchimp campaign via CSV files.
9. Security & Backups
PROPER SITE SECURITY IS A MUST HAVE IN 2021
Proper security measures have to be in place in order to protect both the visitor info and the site itself as well. Most important is an implementation of a 256 Bit SSL Security Certificate making the whole site encrypted and protected from outside attacks and data compromise. SSL Cert is a Google ranking factor as well since they require all sites to be secured per their guidelines. Additional resources can be used such as firewalls and DDoS denial of service attacks – Preferred by large businesses.
ON-SITE | HOSTING | OFF-SITE BACKUP SOLUTIONS
It is of a high importance to keep your website data safe from any natural or technical issues causing the website downtime and leading to a major disaster recovery. Hosting backup should be considered and will be auto-performed daily by a hosting company.
On-Site backup can be automated keeping the most recent file structure and the databases of the site safely archived. Off-Site backups should be implemented if the site contains any critical data. It will make the migration to the new hosting easy in case of a natural / power failure disaster at the the datacenter.
SUPER FAST WEBSITE IS A MUST FOR THE BEST GOOGLE RANKINGS
Website performance is a critical factor for both visitor experience and google ranking algorithms. End-users should not wait any longer than 1.5s (also called site speed) for even a heavy visual website to render. Many techniques have to be implemented such as using NEXTGEN image compression tools, deferring non critical scripts, JS/AJAX tuneup, CSS minification, lazy load, external font embeds, fast server response time etc.
CONTENT DELIVERY NETWORKS aka CDN
Content Delivery Network (CDN) has to be properly fine-tuned and implemented to achieve major performance increases in loading times. It is achieved by caching the site content across hundreds of thousands of servers all over the world. End-user will be using the closest server location-wise and bandwidth-wise to drastically improve loading time. CloudFlare is a FREE and most popular CDN Platform.
11. Analytics & Conversions
TRACK ORDERS, INQUIRIES & NEW CLIENTS WITH EASE
Proper analytics tools Such as Google Analytics (TAG Manager) have to be properly configured on the new site in order to track various traffic sources, new visits, traffic acquisition, demographics and visitor’s behavior. Such info is critical for a successful marketing campaign and can be accessed via an advanced dashboard or via an APP (iOS, Android and others).
Conversion is when a visitor completes an action such as inquiry form, phone call, place an order, interact with custom content, register for a newsletter and many more. An advanced dashboard will provide all the key elements and reports such as time on site, bounce rate, and of course CTC (Click to Conversion Ratio). Reports can be sorted by real-time, daily, weekly, monthly and beyond. System will acquire the traffic source, IP address, visitor’s location & the platform used to browse the site.
12. Hosting & Launch
FAST & RELIABLE HOSTING MASKES A BIG DIFFERENCE
There are various hosting platform types available depending on the scale of the project. Linux Shared Hosting is the most cost effective solution for a small business. (aka Cpanel Hosting). Shared Hosting means that multiple websites belonging to other customers will be served from the same physical or virtual servers sharing bandwidth, CPU and memory usage. Fastest & Reliable hosting providers are: SiteGround | Hostinger | BlueHost
VPS or Dedicated Hosting Platforms such as Amazon AWS and others are a dedicated solution meaning that you are in control of the entire physical or Virtual box. Very scalable as you go and can automatically adjust & increase resources as needed depending on the load.
GOOD LUCK AND GOD BLESS!
WHY choose our
web design AGENCY?
STUNNING DESIGN – WITHOUT DESIGN AGENCY FEES!
We are an honest web design company that believes passionately in itself and the services we provide. We strive to create websites that look and function to the highest standards – every time, and we offer all of this at a fraction of a cost that many businesses would expect to pay.
To build a respected and trusted website design company takes time, dedication, passion and hard work! WEBWORKS is one of the LA’s fastest growing web design companies and we believe that no other company can match our great services at the prices we offer.
YES! We can deliver complete functioning websites in weeks NOT months. Web Design process involves a very coordinated team effort of our Designers, Coders, and SEO experts to ensure a SUPER-FAST and efficient delivery of a project of any complexity.
YES! At WebWorks we absolutely GUARANTEE our Web Design work! We will never stop the development process until the project is delivered up to Customer's Complete Satisfaction. Unlimited amount of changes and revisions including fine-tuning and publishing ALL ARE COVERED!