The Impact of Photos on Facebook Engagement
Everyone seems to agree that photos drive the most engagement on Facebook. Well this is 100% correct! In fact, photo uploads receive 84% more link clicks than text and link posts, and 104% more comments than the average post.
And users know that. The result is that more than 300 billion photos have been uploaded to their servers since 2005. And this continues with a rhythm of about 300 million photos per day!