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Social Networks Usage And Marketing Guide 2015

  |   Social Marketing

In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.


Social media is not only mature in terms of its life cycle but also in terms of the age of participants.


Specifically, 56% of US online adults 65 and older or 31% of all seniors use Facebook according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet.