Which Demographics Use Social Media?
Smart marketers constantly tinker with their segmentation strategy, working tediously to ensure that the right message is reaching the right people at the right time. With the rise of so many platforms across the vast social media landscape, this has never been more important—or more challenging. The opportunity certainly is ripe for reaching new audiences, but to do so, you first need to understand where certain groups are clustering.
To that end, as you work through your own social media segmentation strategy, we’ve taken a deep dive into the demographics of each of the major platforms. The goal is to empower you to better align your brand’s efforts with the social conversations that matter most, while making lasting, meaningful connections with core groups of brand loyalists.
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