Understanding your visitors
As well as researching the competition, it's important to have a good understanding of who your website visitors, or customers, will be. ...
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31
July
WebWorks BLOG 2021
How will you compete?
With a website, the competition is only one click away. When people see your site in search engine listings, they'll see your direct competitors at the...
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31
July
The purpose of your website
It might be tempting to dive straight in and start designing your website, but, before you do anything, you need to stop and think. Why are...
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31
July
The diversity of devices
One of the skills a web designer needs is the ability to put themselves into the shoes of the website visitor. Web designers have to think...
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29
July
How devices affect design
Different devices have different capabilities, and this should inform the decisions you make while designing your website....
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29
July
Introducing web technologies
A website is made up of lots of different technologies and types of file. Part of the challenge of web design is learning how to use...
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29
July
DIY or outsource?
Should you design your site yourself, or pay somebody else to do it for you? It depends on what you want to achieve with your website...
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29
July
How to set up your website
Now that you understand the design challenge, you're ready to take it on! Here is an outline of the process, although your own project might include...
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29
July
Website accessibility
You might be thinking that the solution is to create a different website for all the different user groups you have. You're not the first to...
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29
July
6 Formulas For The Perfect Pinterest Infographic
With so much content on Pinterest, how do you make your infographic stand out? What are the characteristics of highly pinned and liked Pinterest infographics?...
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23
July
Which Demographics Use Social Media?
Smart marketers constantly tinker with their segmentation strategy, working tediously to ensure that the right message is reaching the right people at the right time. With...
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04
July
Six Key Factors Of Content Success 2015
There's no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries....
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04
July
The COMPLETE 2015 SEO Guide
Everything you need to know to rank in 2015! Learn the new algos that hardly anyone else knows FREE!...
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04
July
Social Networks Usage And Marketing Guide 2015
In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one....
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04
July
Digital Marketing Trends And Predictions In 2015
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle...
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04
July
10 Top Digital Branding Trends For 2015
Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will...
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04
July
Advertising On Pinterest – A How-To-Guide
Pinterest combines the beauty of flipping through a glossy magazine with the instant gratification of a Google search, which could be a game-changer for marketers who...
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04
July
How To Get PR?
I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the...
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03
July
Growth Hacking Must-Haves: FREE Digital Marketing Tools
Today’s digital marketers often wear many hats, manage a slew of different projects, both large and small, and can be responsible for a mix of online...
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03
July
What Is Digital Marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective...
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02
July
8 Reasons Why An Integrated Digital Marketing Campaign Is Needed
It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated...
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02
July
How To Generate Leads
You’ve printed flyers, you’ve sent out mailers, you have blasted your social-media followers, but you’re still not getting the lead flow you need to grow your...
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01
July
Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media
When it comes to making the most out of your marketing budget, there’s a sea of options. However, none are as tried and true as demand...
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26
April
Learn SEO from Rand Fishkin CEO of Moz
If you have asked the question "What is SEO?", then in this video you will learn the basics about SEO from Rand Fishkin!...
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29
March
How To Measure SEO Results In 2015 Video
While at Problogger 2014 I interviewed Rand Fishkin from Moz asking all the tough questions. Questions like "what is is the role of an SEO? how...
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29
March
6 Best Practices for Social Media Success
Social Media is now part of almost every decent marketing strategy, that is a fact. And social media are here to stay as their userbase keeps...
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29
March